With its business growing in the North of England, AWE is building on these foundations with the appointment of a dedicated Area Sales Manager to support home technology integrators in the region. Michaela Mitchell (Miki) is based in West Yorkshire and brings with her considerable experience, relationships and market knowledge to help AWE continue its expansion.

“As we continue to increase our sales to retailers and home integrators right across the UK, it’s a natural step for us to appoint Miki as an “on-the-ground” resource for our customers in the North,” says Stuart Tickle, Managing Director AWE. “Miki is well-known to the industry, having previously represented CI distribution businesses in the region. She’s got fantastic market knowledge, a focus on great customer service and the personality that makes her an excellent fit for AWE. She’ll be a great asset as we continue to expand in the North.”

“AWE has an excellent reputation within the industry,” says Miki. “I’m looking forward to developing their reach in the North of England, where we’re seeing a rapid increase in professional, high quality home technology installations. AWE offers the perfect combination of brands to meet this demand and, with my local support in the area, we’re now set to grow even faster in line with this expansion.”

Miki is already active in the role and visiting technology integrators across the region. For more details and to find out what AWE can provide, please contact Miki at [email protected]

With a headquarters in Epsom, Surrey and over 80 years’ experience in business, AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands. These include the exclusive distribution of URC Total Control and Complete Control home automation systems, the Philips Dynalite lighting control system, Draper projection screens, Denon and Marantz AV products, the HEOS™ by Denon wireless multi-room sound system, speakers, cables and brackets from Kinetik, projectors from Epson and home cinema speakers from KEF. Other CI distribution agreements include flat panel TVs from Panasonic, LG, Loewe, Samsung and Sony, wireless blinds from QMotion, SANUS TV mounts and racks and HDanywhere™ 4K HDMI® distribution.

For more information, visit call +44(0)1372 729 995 or email [email protected]